History of Ford in
At the end of 1913 Ford Motor Co. decides to set
up in Buenos Aires, the first Latin-Americans branch and the second
one in the world after England. In 1917 and after having sold more
than 3,500 vehicles, the importation of dismantled cars to be assembled
in Buenos Aires is started. During this year, an investment of 240,000
dollars for the construction of an assembly plant, located in La
Boca, is approved from the main office. In 1925, with the production
of the famous “T” model, the first Latin-American Ford
plant is opened. It was imported semi assembled and it was completed
with the 20% of pieces of local production.
At that time the products were marketed through a net composed of
285 dealers. The administrative staff and the cadre of paid workers
came to 400. Later, and due to the rising demand the plant must
be enlarged, coming its staff to 1,500 people.
In 1927, the Ford “T” number 100,000 is produced in
La Boca. The “T” model is discontinued in the United
States, after producing more than 15,000,000 units. Its successor,
the “A” model, is launched to the Argentinean market
at the end of the year.
The war years
In 1939, with the Second World War outbreak, the
importation of vehicles and components is closed. The production
was restricted to finishing the units with the available material,
but the increasing lack of basic materials for the production forced
to stop the activity. During this time, Ford manufactured batteries
and it attended its clients with the sale of spare parts and car
accessories made in local repair shops. Later, this would give rise
to the beginning of the Argentinean auto part industry.
The first Argentinean Fords
When war was over, the activity is restarted. In
1957 the first commercial vehicles of the “F” line are
manufactured. At the end of 1959 F-100 pick ups, F-600 trucks and
chassis for B-600 buses are manufactured.
In 1960, the building of the plant located in General Pacheco starts,
and the next year it is officially opened. The Falcon begins to
be locally produced in 1962. The offer is increased in 1969 with
the launching of the Fairlane line, destined to the segment of luxurious
and great appearance vehicles.
The 1973 oil world crisis and its consequences in the cost of the
fuel increased the local market trends towards the cars of less
consumption. The Ford answer was the launching of the Taunus, the
first compact Argentinean Ford car with European design, in July
In 1982, the assembled and painting plant of trucks is opened, and
during the next year a Ford Taunus is turned into the nº 1,000,000
produced in General Pacheco. In 1984, Taunus is replaced by the
Autolatina, the merger
In 1987 Ford Motor Argentina and Volkswagen Argentina
are merged setting up Autolatina. Both companies industrial activity
is concentrated in Pacheco. The Ford Escort is launched to the market.
Since 1975 to 1995 Ford has consecutively led the Argentinean market,
achieving its highest share in 1982 with the 38%.
In 1994 the cars offer is completed with the Orion launching to
the market. This year, the manufacturing clever articulated system
is opened in the bodywork painting plant.
In 1995, the joint venture Autolatina is dissolved, the assembling
and painting plant of trucks and the Transax subsidiary are transferred
The recent years
In 1996, the new Ford Escort is introduced to the
market in order to supply Mercosur. In December, the pick up Ranger
production is started. In November, 1997, the supply is increased
with the simple cabin units, with diesel and petrol engines, 4x2
and 4x4 wheel drive and different levels of equipment. They are
only produced in two places in the world, in Ford industrial centre
in General Pacheco and in the United States.
In 1999 the Ford Focus is launched, world Ford car with a great
success in the European market, destined to the local market and
to the rest of Mercosur. The local production is completed with
the imported models: Ka, Fiesta, Mondeo, Transit and F-100.
On October 13 was produced the unit nº 2.000.000. The car was
donated to Fundaleu a beneficence society.
See Ford Argentina production